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The Team

The Team

Jeremy Swetenham


Independent Commercial Consultant

Jeremy is an experienced and professional Commercial Director with a history of sustained performance and growth across a wide variety of markets including Internet, telecommunications, tourism, hospitality, cultural and education sectors.

In his previous role as Commercial Operations Director at Jersey Heritage, Jeremy lead a multi-service commercial strategy resulting in a 50% uplift in self-generated revenue, Island-wide public engagement and consistent increases in seasonal opening of tourism product.

As an independent consultant, Jeremy now helps organisations perform at the top of their game by facilitating collaborative problem solving and commercial innovation.

Jeremy’s vision for the Jersey Hospitality Association is to engage residents of all ages in tourism in a way that grows Jersey’s offering across the year.  In this way the industry can play its part in inspiring visitors, improving the quality of life for residents and attracting skilled young to return to live and work in Jersey.

Martina McGibney

Vice Chair

Commercial Director, A.E. Surcouf & Sons (Easenmyne)

Martina McGibney has over 20 years’ experience of working in Foodservice, manufacturing, logistics and fast-moving consumer goods (FMCG). She is a qualified chartered fellow of the Chartered Management Institute with over 15 years’ experience in senior leadership roles working with global franchise brands such as Coca-Cola, Pepsi, Budweiser, Hovis, and Walkers.

Currently Martina is an Executive Director of the A.E. Surcouf and Sons reporting to Board and runs the Easenymne Foodservice division day to day, delivering the company business plan. Martina continues to foster a strong family ethos ensuring staff are supported and succession plans are in place whilst maintaining a flat management structure to ensure a long term sustainable future for the company. Commercially Martina continues to seek new agency partnerships to enhance its sector offering. Whilst establishing relationships across  Europe on supply and logistics.

Martina is a member of the Chamber of Commerce and Jersey Hospitality Association where she sits as Vice Chair.

Martina in her early years graduated from School of Tourism – LyIT with a distinction and is a  member of the Institute of Directors.

Stephanie Stevens (nee Seymour)

Vice Chair

company Director Jersey Seafaris

Born and raised in Jersey, Stephanie is the fifth generation to have worked within Seymour Hotels’- the largest and longest established Hotel group in Jersey which was founded by her great great grandparents in 1920, it is still proudly owned and managed by the Seymour family today.

Stephanie studied hospitality management at Bournemouth University and after working and travelling the world returned to Jersey to help open Liberty’s Jersey (Mimosa, Quayside, Fox & Firkin) where she established herself a role as events and marketing manager. In 2011 Stephanie joined the team at Seymour Hotel Group & worked within various roles – most recently the Sales and Marketing department. She has a large amount of experience and has a key understanding of the tourism and hospitality industry – it is in her blood!

Stephanie has recently made the move from one family business to another and has joined her husband’s successful start-up business: Jersey Seafaris (established 2011) The ultimate Jersey adventure – allowing locals and visitors to explore Jersey’s magnificent coastline & visit the beautiful offshore islands. Stephanie is very passionate about the beautiful island we live in and is always keen to promote, support and encourage the fantastic products and services available

Alex Langley

Honorary Treasurer

Fiona Kerley

Immediate Past President

Managing Director of the Ommaroo Hotel 

Born and educated in Jersey until the age of 11, continued education in the UK, following A Levels studied at he University of the West of England (UWE) graduating with a BA Hons in Modern Languages & European Studies.

Returning to Jersey after university Fiona worked for PriceWaterHouse Coopers (now known as PWC) working in audit & assurance  followed by working in Trust at Royal Bank of Canada  (RBC)  and gaining  her ACA qualification. During a  career break whilst starting a family, Fiona became more involved with the running of the Ommaroo Hotel. Fiona is the fourth generation of her family to be involved with the hotel and now oversees the running of the hotel as Managing Director.

Fiona was appointed President of the Hospitality Association in March 2017 and also sits  on the Transport & Tourism Committee for the Chamber of Commerce.

Fiona is  married with 3 young children, and a dog and enjoys spending time  walking, swimming and playing tennis

Natalie Duffy

Committee Member

Managing Director, Salty Dog Bar & Bistro 

Born and educated in Jersey, Natalie has been involved with all aspects of Tourism and Hospitality for most of her career and has a wide range of experience, particularly in the restaurant sector.  Coming from a family with roots in entertainment she gained experience working in the family business The Fantastic Tropical Gardens during the 1980’s as well as taking a post as holiday rep’ for Modern Hotels and Fort Rent a Car.

As Managing Director of one of Jersey’s most popular eateries, she oversees the operations of the St. Aubin based business and is responsible for the management of finances, personnel & human resources, advertising, marketing & PR, training, I.T, communications, office administration and even maintenance, as well as the occasional hosting shift front of house!

In addition Natalie is involved with her sister company (another leg of the family business) El Tico Beach Cantina and in this role she is responsible for personnel, training, customer service and event coordination.

As well as her commitment to the JHA she is part of the St. Aubin’s Traders Association (SATA) and sits on the Board for The Tourism Development Fund and the Whiteley Association.

Alex Dolan

Committee Member

Business Development Manager Dolan Hotels

Alex has had a passion for the industry from a young age and first started in the industry at the age of 13 helping as a porter in the Somerville Hotel. After gaining some experience working in local bars and restaurants, Alex went on to gain a Bachelor of Science in International Hospitality Management with a specialisation in Entrepreneurship from ‘L’Ecole Hoteliere de Lausanne’ in Switzerland. During this time he also worked as a Junior Footman for H.M’s Royal Household and Trainee Director of Food & Beverage at the Hotel Martinez in Cannes and after graduation, he was given a position on Hyatt’s Corporate Leadership Program in Paris before returning to work for the family business in 2013. Since then he has worked almost every position in the business before becoming Business Development Manager for the Dolan Group where his role generally consists of asking the question ‘how can we do this better?’

Stephen Clipp

Commitee Member

Owner and Managing Director of THE INN, Hotel,Restaurant and Bar


Originally from London,  Stephen has been involved in the Jersey hospitality and tourism sectors since the early 80’s running a number of travel companies, hotels, restaurants and bars.


“When I first came to Jersey “ Stephen say’s “it was a very different island and our industry was a very different proposition. The world was a much bigger place and people from nearby where queuing to come here. At the time visitors expectations were not so high and the challenges that faced our industry where nothing like they are today.”


Stephen is very passionate about his business, the industry and his Island and is delighted to bring his knowledge and experience to the new Jersey Hospitality Board.  He feels the existence of the association is more important than ever as it has a crucial role in voicing concerns about new immigration controls, employment laws and taxes that are being considered by Government without proper consultation or an understanding on the impact these will have on our industry and the island as a whole.

Andrew Baird

Committee Member

Executive Chef, Longueville Manor Hotel

Andrew has been Executive Chef at Longueville Manor since 1990 and continues to be passionate about food and more importantly local Jersey produce.

A keen fisherman, (he has published a book about seafood from the islands)  as well as over seeing a busy and thriving kitchen garden in the grounds of the hotel, his menu’s present all that is best in food with each season.

The hotel is a long standing member of the Relais & Chateaux, which means that Andrew regularly meets up and keeps up to date with his peers and all that is new in the world of fine dinning.

Andrew is keen to support and encourage future talent in the industry and works closely with the Culinary Arts Team at Highlands College and has mentored and trained many young chefs that at now successful in their own right.



Daphne East

Committee Member

Martin Mitchell

Commitee Member

Claire Reynard

Committee Member


Simon Soar

Chief Executive

Born and raised in Jersey, Simon has spent the last 17 years in hospitality both locally and across UK, Europe and Australia, working and managing a range of bars, restaurants and nightclubs.

He also previously worked in brand management for JJ le Sueur, a local distributor of high profile brands, including a large alcohol portfolio. He also runs a training and events company, Bar Technics,  that has seen him open, consult and train a number of key outlets across the Channel Islands, UK and Europe. Last year he was instrumental in opening two new Jersey venues before stepping into the role of Association manager at the JHA.

During his first year in the JHA, Simon took strong steps forward with the Association, prompting the decision to move his role from Association Manager to CEO.

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